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Our Top Recommendation
Marketing and Sales Analytics: Proven Techniques and Powerful Applications from Industry Leaders

Solid ideas and experience presented in an easily accessible, well told format for executives. Cesar A. Brea is a vetaran executive, advisor and entrepreneur delivering over twenty years of experience in the pages of this book. Expert marketing advice combining clear and balanced analytic sophistication with down to earth practicality and insights. A must have for any marketing exec!

Also Recommended
Sales Training (ASTD Trainer's Workshop)

This book focuses on the three main skills that all sales professionals need to possess in order to be successful. It is a great resource for those who are in charge of training sales people and sales teams. It answers just about all the questions any novice or even trained person might have. The includes also a CD that a framework for delivery of the readers own customized sales training sessions. The goal is to help sales professionals to be well trained in order to have the edge over the competition. The book is accurate and has a full understanding of the entire sales process. The book includes sample class agendas, exercises for training classes, a variety of worksheets and of course the CD that has wonderful Power Point slides included.

Also Recommended
Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives

This book was written with sales management in mind and offers sales managers tips on how to get the most out of their sales people through effective coaching. Most managers seem to lack the skill of effective coaching or they don't have proper coaching skills and it makes it difficult to help their sales people perform at a higher level. It helps managers understand that just sales training alone is not going to be enough if they want their sales people to become successful. Informative and helpful book for all those in sales.

Also Recommended
The Big Book of Customer Service Training Games

This book is specifically written for employers who want to help their employees excel when it comes to dealing with the public and increasing their sales. It has a great collection of customer service games for training and they are not only teaching employees very important skills but the games also will spark new enthusiasm resulting in a higher level of involvement by employees. Great book for anyone in management.

Also Recommended
The Sales Bible: The Ultimate Sales Resource

The first publication of this book was in 1994 and it has been a popular one for many years now. This new edition has ben totally revised and reworked in order to fit into today's sales world. This book is a great tool for sales people and not just a book on sales theory. Great book for sales managers to get for the entire sales team.

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